A full year of blogs + a published book.

Our “Blogs to Book” engagement will take you from idea to blogs to published author in a year or less.

How It Works

Planning meeting

First, we sit down and talk about your book idea. If you don’t have anything specific, we’ll hold an Exploration Session where we’ll uncover your best book idea together.

Build table of contents/content plan

Once we have our idea and audience in mind, the Clay Pigeon team will sketch out a table of contents that will double as the content plan for the next year. Each chapter will be comprised of anywhere from one to four blogs.

Write & publish blog posts

Over the course of a year, our team will handle everything involved in writing the book, one blog at a time: from research, to interviews, to writing—we’ll even publish the blog posts on your site!

Want to Talk About Your Book?

Compile, edit & publish book

As we write the blog posts, we will compile them into a manuscript for your book. When we finish writing them all, we’ll go through the whole manuscript to make revisions needed so it flows as a book. Then we’ll lay out the book, design the cover, and publish it for you!

What’s It Like?

Our latest book was written with Andy Bassett, CEO of Ellerbrock-Norris. The video below features Andy as well as his CMO, Cameron Carlow, talking about what the process was like from start to finish.

 FAQs

  • Between 40 and 60 days depending on how much customization is required. Surveys (both online and in-person) can be completed in 3-4 weeks, then we compile our findings, meet with your team, and create a communications plan over the next 2-3 weeks.

  • Our communication plan includes research-based recommendations on topics, channels, frequency, voice, CTAs, and more.

  • After we do the research and build your communication plan, if you decide you would like us to write your content, we can talk about what that could look like. Content creation is a separate engagement from the Client Communication Plan

  • We offer gift cards as incentives for clients who complete the survey. Our provider has hundreds of retailers to choose from, and the gift cards can be for whatever amount you choose.

Stop wasting time & money on content your clients ignore.

Ready to get started? Fill out the form below and we will reach out as soon as we are able.