Helping advisors engage with clients better, one email at a time, since 2024
Clay Pigeon helps financial professionals communicate in a way that is beneficial for both the client and the advisor.
We do this through research, experience and boundless curiosity.
We partner with you to create content you can be proud of, while taking a lot of the “grunt work” of research and writing off your plate.
Zach McDonald – Founder & Lead Writer
Zach has been writing on behalf of financial professionals for more than a decade. He has edited dozens of books, including two for Wade Pfau, in addition to editing for people like Ron Carson, Jamie Hopkins, Jud Mackrill and Bob French. He has written hundreds of articles for advisors and had his writing published everywhere from Kitces.com to MSNBC to Investment News.
During his time as a journalist, Zach received multiple awards for excellence in writing from the Nebraska Press Association. Since joining the marketing world, he has helped dozens of RIAs and fintech companies clarify their communications.
What’s with the name Clay Pigeon?
We chose our name for a couple reasons:
It’s related to a childhood memory of our founder: (As told by Zach) When I was young, my family lived near a shooting range in a small town south of Denver called Louviers. My friends and I would comb through the range after hours, filling a wagon with stacks of unbroken clay pigeons.
I would love to tell you about my business savvy from a young age and how we made money selling unbroken clay pigeons back to the range. I would love to tell you about how that inspired me to start my first business at a young age and lit an entrepreneurial fire in me that burns to this day. But this isn’t LinkedIn, this is real life.
Being 8-year-old boys, we spent hours throwing clay pigeons at the ground, trees, each other—any hard thing we could find that would result in a satisfying crash.
So why call it Clay Pigeon? Because it’s unique and I have fond memories associated with the phrase.
It’s a tool used for improving results, much like communication: Clay pigeons are used for shooting practice so you can improve your aim. That reflects our communication philosophy. Every email and blog you publish represents another opportunity to understand your target audience better. Through feedback and regular practice, you can get better and better at connecting with your people.
Meet Clay Pigeon
Kind Words from Kind People
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